Which sub-experience should we start with?

If you sell to enterprise: Immersion Workshops + Sales Demos. If you sell PLG: Self-Paced Trials + POCs. If you have a strong channel: Partner Enablement + Lead-magnet labs. Talk to a GTM specialist — we've seen most ISV motions and can map you to the fastest payoff.

How fast can we get a sales demo live?

From integration kickoff to first live customer demo: typically 2–4 weeks for a SaaS with a clean admin/customer console; 6–8 weeks for complex multi-tenant integrations. Once it's live, sellers spin up new demo instances in 60 seconds.

What does the Validation Center actually capture?

Per-prospect telemetry on which features they tried, how far they got in the trial flow, where they dropped, time-on-task. Pushed to Salesforce / HubSpot / Dynamics as a qualified-lead score so sales prioritizes accordingly. ISV customers see 2-3× MQL conversion lift.

Can we run an Immersion Workshop without flying engineers?

Yes — the canonical ISV Immersion Workshop runs remote-first or hybrid. Multi-day, multi-track, with labs, instructors, registration, certificates, and post-event lead-routing. Microsoft runs 1,200+ such events on CloudLabs each year.

Is GTM hands-on relevant for non-ISV motions?

Absolutely. Enterprise teams use GTM hands-on for internal kickoffs and partner training. Microsoft Partners use it for customer-facing innovation events. EDU institutions use it for prospective-student showcases. The pattern (hands-on as lead-magnet) generalizes.

The hands-on layer for sales, demos, POCs, and lead-gen events

Immersion Workshops, Sales Demos, POCs, Self-Paced Trials plus prospect-generation events and lead-magnet labs. The platform behind Microsoft FY25's 1,200+ events and Check Point's 1,700+ deployments.

Talk to GTM sales See ISV use cases

1,200+ Microsoft FY25 events Validation Center · 2-3× MQL 60s from idea to live demo

Our Valued Clients

CloudLabs Redefining Success

Most Trusted Lab Provider for Global ISVs, Enterprises, Educational Institutions, & Ed-Tech companies of all sizes

1,200+

Microsoft FY25 events
40,000+

FY25 participants
2-3×

MQL conversion lift
60s

from idea to live demo

The four GTM sub-experiences

Pick the motion. Or use them together

Each is its own product page with deeper content. Start at the top of the funnel and work down.

Multi-day customer or partner immersion experiences with labs, instructors, and registration in one platform. The flagship ISV GTM motion.

Microsoft FY25 1,200+ events

GTM team running a live product demo and immersion workshop

The hands-on funnel

Awareness to closed-won, a hands-on motion at every stage

Step 1 Awareness Lead-magnet labs
Step 2 Trial Self-paced + Validation Center
Step 3 Demo Embeddable, in-browser
Step 4 POC Tenant-isolated, time-boxed
Step 5 Workshop Multi-day immersion
Step 6 Closed-won Hand-off to enablement

Plus the rest of the GTM long tail

Prospect-generation events with hands-on

Co-marketed events with cloud providers, distributors, or industry partners — with hands-on labs as the lead-magnet. End-to-end registration → delivery → lead capture.

Lead-magnet labs

Single-lab landing pages embedded in your top-of-funnel content. Prospect runs the lab in 5 minutes; you get the qualified lead.

Channel-partner immersion

Train your distributor and reseller field on your product. Cohort-based, certifiable, branded with the partner's identity.

Compliance-grade trial environments

Tenant isolation, audit logs, DPAs ready. The trial flows enterprise procurement won't reject.

Customer stories

Microsoft FY25 1,200+ events 40,000+ participants

Real results from ISVs and enterprise teams running the hands-on GTM motion on CloudLabs.

WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.

David TrinhAcademic Program Manager, Seneca Polytechnic

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FAQ's

GTM with CloudLabs frequently asked

GTM Specialist

Ship hands-on into your GTM motion

Book a strategy call with a CloudLabs GTM specialist who has helped ISVs ship from idea to first live demo in under 30 days.

Immersion Workshops

Multi-day customer or partner events with labs, instructors, and registration in one platform.
Sales Demos

Embeddable, instant-access product demos — from idea to live in 60 seconds.
POCs

Hosted, isolated proof-of-concept environments with intent capture pushed to your CRM.
Self-Paced Trials

Validation Center for self-service trials with qualified prospect push to sales.

The hands-on layer for sales, demos, POCs, and lead-gen events

Immersion Workshops

Sales Demos

POCs

Self-Paced Trials