The highest-ROI motion in ISV go-to-market, delivered end-to-end
CloudLabs gives ISVs three hands-on GTM motions that do: Immersion Workshops for targeted prospect engagement, Self-Paced Trials & Sandboxes for the evaluation phase, and Technical Events & Hackathons for developer communities. End-to-end managed.
CloudLabs Redefining Success
Most Trusted Lab Provider for Global ISVs of all sizes
- Axonius
- Check Point
- Cloudera
- Google Cloud
- Palo Alto
- Red Hat
- Sophos
- Virtru
- Aqua Security
- Azul
- Barracuda
- Databricks
- Datadog
- Matillion
- Netskope
- Accenture
- Capgemini
- Cognizant
- IBM
- Infosys
- Kyndryl
- Tech Mahindra
- VMware
- DXC Technology
- Alaquin
CloudLabs redefining success
Most trusted lab
Years of industry expertise
Labs provisioned worldwide
Participants upskilled
Events supported
1,200+ Events Delivered
Immersion workshops and demos run end-to-end from a single platform.
GDPR & ISO 27001 Ready
Compliance-grade lab environments for EU enterprises.
50K+ Learners Onboarded
Largest single cohort provisioned in under 72 hours.
A Platform Built for Hands-on GTM
One Platform for Every High-Impact GTM Motion
ISV go-to-market doesn't run on a single motion. You need targeted workshops to convert named accounts, frictionless trials to capture evaluation-phase prospects, and technical events to build advocates in developer communities. CloudLabs delivers all three from a single managed platform, so your field marketing, sales, and partner teams aren't stitching together different vendors for each motion.
Immersion Workshops
Instructor-led, half-day to multi-day sessions in live, pre-provisioned lab environments built around your product's real-world use cases. One-to-one for strategic accounts. One-to-many for field marketing campaigns.
- Who It's For
Technical decision-makers and solutions architects from named accounts and partners — the people who own the technical buy-in in your sales cycle.
- What It Is
Instructor-led, half-day to multi-day sessions in live, pre-provisioned lab environments built around your product's real-world use cases. One-to-one for strategic accounts. One-to-many for field marketing campaigns.
- Why It Works
This is the highest-converting GTM motion for ISVs with complex, deployable, or infrastructure-dependent products. When a solutions architect spends a day inside your product solving a real scenario, they go back as a champion — not a passive observer.
- What CloudLabs Manages
Branded registration portal on your domain, approval workflows, automated OFTs and email sequences, pre-provisioned multi-cloud lab environments, certified instructors and proctors, real-time attendee dashboards, post-event NPS, and CRM-ready reports within 24 hours.
Plan Your First Workshop
Self-Paced Trials & Sandboxes
On-demand, guided sandbox environments where prospects explore your product at their own pace. No IT setup on their end. No shared credentials. A fully configured, isolated product environment — ready when they are.
- Who It's For
Prospects and buyers in the evaluation phase who need to assess your product on their own timeline — without the friction of a complex setup, IT ticket, or shared demo environment.
- What It Is
On-demand, guided sandbox environments where prospects explore your product at their own pace. No IT setup on their end. No shared credentials. A fully configured, isolated product environment — ready when they are.
- Why It Works
If your product requires cloud infrastructure, a real target environment, or any kind of dependency to demonstrate its value, a simple SaaS trial won't cut it. CloudLabs removes that barrier entirely.
- What CloudLabs Manages
Automated lab provisioning on demand, integrated multi-cloud infrastructure (AWS/Azure/GCP + your platform), step-by-step guided lab instructions, built-in cost controls, usage and completion tracking, and engagement data showing how far each prospect got.
Get Free POC
Technical Events & Hackathons
Interactive group events where participants solve real technical challenges using your product. Competitive formats with isolated team environments, live leaderboards, and time-boxed problem sets.
- Who It's For
Developers, technical teams, and early adopters — the people who will become internal advocates inside your target accounts and channel partner organizations.
- What It Is
Interactive group events where participants solve real technical challenges using your product. Competitive formats with isolated team environments, live leaderboards, and time-boxed problem sets. Runs standalone or embedded inside field marketing campaigns, partner days, or conference activations.
- Why It Works
Developers don't respond to marketing. They respond to problems they can solve. A well-designed hackathon creates product advocates who will push adoption from inside customer and partner organizations — the kind of grassroots momentum no campaign can manufacture.
- What CloudLabs Manages
Isolated per-team lab environments, live leaderboard and scoring, event registration and communications, certified facilitators, challenge design support, and post-event engagement data.
Plan Your Next Event
Workshop Formats
The Right Format for Every GTM Motion
Different GTM objectives call for different formats. CloudLabs supports the full range, from targeted one-to-one account workshops to large-scale developer hackathons, with the same end-to-end managed delivery.
Multi-Day Immersion Workshops
Two to five days of deep, hands-on engagement. Exec keynotes, technical deep-dives, lab time, group exercises. The format for high-intent enterprise prospects.
Half-Day Sales Workshops
Three to four hours focused on a specific use case or product capability. The fastest path from interest to qualified opportunity. Perfect for field marketing campaigns.
Virtual Workshops
Same hands-on rigor, delivered globally. Time-zone-friendly cohorts, live proctor support, async lab continuation. Reaches prospects you cannot fly to.
Partner Workshops
Co-branded workshops delivered to your channel partners. Same platform, partner-led delivery. Educate the channel that sells your product.
Technical Hackathons
Group challenges with isolated team environments and live leaderboards. Builds advocates among the developers who decide your fate inside customer accounts.
Customer Onboarding Workshops
Post-sale, hands-on onboarding for new customer cohorts. Cuts time-to-value dramatically and lifts product adoption against your benchmarks.
Complete GTM Solutions
Complete GTM Solutions by CloudLabs
Leading ISVs trust CloudLabs with end-to-end managed experiences, on-demand customization, and full control through every step of their GTM journey.
Complete Customization
Deliver engaging hands-on experiences: immersion workshops, self-paced trials, hackathons over custom labs, and tailor-made content.
Event-in-a-Box
CloudLabs ensures end-to-end event management. From creating email invites, OFTs to helping with the launch and designing full user experience.
Managed Services
Request events and let CloudLabs manage approvals, branded registration pages, ready-to-use labs, attendees, and scheduled reminders.
Managed Labs
Access ready-to-use guided labs with in-built cost controls, advanced monitoring tools, step-by-step guides, practice tests, and real-time support.
Expert Training Support
Our MCTs and proctors provide complete support with event hosting and quality assurance. ISVs can also bring their own trainers for a customized experience.
In-depth Insights
Access CRM-download-ready, Power BI reports showing lab usage metrics, attendee activity and completion tracking for data-driven decision-making.
Built for the Way Workshops Run
Manage every stage of your workshop program with branded registration, pre-configured labs, expert trainers, live analytics, and post-event reporting.
Your domain, your logo, your event branding end to end.
Trusted by Leading ISVs
Discover why industry leaders trust CloudLabs in driving growth and innovation experiences.
Client Stories
WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.
Workshop POC
Start with a Workshop POC
Want to pilot a real Immersion Workshop?
Qualifying ISVs get a complimentary Proof-of-Concept. We will scope, build, and run a real hands-on workshop with you, with real prospects in the room. No commitment to continue.
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One full workshop scoped to your motion
Registration, labs, content, and delivery for a real GTM event.
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White-glove delivery
Solution architects and certified trainers run the event with you.
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Real attendees, real engagement data
Walk away with completion rates, NPS, and CRM-ready follow-up.
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Two to four weeks from kickoff to live event
Then you decide.