One platform for every hands-on experience your software needs

CloudLabs is a managed hands-on lab platform built specifically for Independent Software Vendors (ISVs). It lets software companies deliver real, live product experiences — including sales demos, proof-of-concept environments, self-service trials, partner enablement workshops, and customer training — across Azure, AWS, GCP, and Oracle Cloud from a single platform. Unlike general-purpose LMS solutions, CloudLabs was purpose-built for ISV go-to-market motions, supporting companies like Adobe, Check Point, Databricks, Palo Alto Networks, and Sophos.

CloudLabs accelerates ISV GTM by automating the end-to-end delivery of hands-on lab experiences — from workshop request and registration through environment provisioning, live delivery, and post-event analytics. ISVs can run immersion workshops, POC environments, self-service trials, and partner enablement programs at scale without managing any cloud infrastructure themselves. Microsoft used CloudLabs to deliver 1,200+ GTM events in a single fiscal year.

ISVs can deliver six core GTM motions: (1) Immersion Workshops — multi-day branded events with registration, approvals, and labs end-to-end; (2) Sales Demos & POCs — pre-provisioned multi-cloud demo environments live in seconds; (3) Self-Service Trials — guided 30–60 minute environments with CRM-piped intent signals; (4) Customer Training — self-paced and instructor-led programs with scored labs; (5) Partner/Channel Enablement — channel-grade lab rollouts aligned to CPPO motions; (6) Developer Hackathons — branded events at scale with real cloud and SaaS in every environment.

CloudLabs supports all four major cloud providers: Microsoft Azure, Amazon Web Services (AWS), Google Cloud Platform (GCP), and Oracle Cloud. It can combine multi-cloud environments with a custom integration to the ISV's own SaaS product in a single hands-on lab — a capability it has shipped for customers including Check Point, Databricks, Wiz, and Sophos.

Most lab platforms were originally built for internal corporate training and later extended to cover GTM use cases. CloudLabs was engineered from day one for ISV go-to-market. Key differentiators include: native multi-cloud and ISV SaaS integration in one lab; a Validation Center that converts trial activity into CRM-ready MQL signals; end-to-end event management (not just lab provisioning); embeddable demos via iframe and share-link; a white-label portal on the ISV's own domain; and compliance-grade infrastructure (SOC 2 Type II, ISO 27001:2022, GDPR, CCPA).

CloudLabs provides a fully white-label end-user experience. ISVs deploy on their own domain with their own branding — logos, color schemes, registration pages, and portal UI. Attendees and prospects never see CloudLabs branding at any point. This applies to the participant portal, event registration pages, lab environments, and post-event surveys.

The Validation Center is CloudLabs' trial-intent intelligence layer for self-service trials. It tracks which features a prospect tried, how far they progressed through the lab, and where they dropped off — then pushes that behavioral data directly to the ISV's CRM as Marketing Qualified Lead (MQL) signals. ISVs using this workflow have seen 2–3× improvement in trial-to-MQL conversion rates, eliminating the need for manual follow-up after trial sessions.

CloudLabs holds the following compliance certifications: SOC 2 Type II, ISO 27001:2022, GDPR, and CCPA. The platform has been in enterprise production for 8+ years with zero reported incidents, making it procurement-ready for large enterprise and government ISV customers who require vendor compliance documentation before deployment.

CloudLabs pricing is customized based on the GTM motions required, volume of lab sessions, and infrastructure scope. It is sold as a managed service, meaning ISVs don't pay for underlying cloud infrastructure separately — it's included. Customers report an average 80% reduction in lab delivery costs versus managing environments in-house. Detailed pricing is available at cloudlabs.ai/pricing or via a demo request.

Yes. CloudLabs offers APIs and webhooks that connect lab activity data to an ISV's existing stack — including CRM platforms such as Salesforce and HubSpot, LMS systems via LTI integration, and partner portals. The Validation Center specifically pushes trial engagement signals to CRM as MQL data.

ISVs can go from idea to a live sandbox environment in days, not months. CloudLabs provides managed services across the entire lifecycle: scenario identification, lab content development, event-in-a-box assets (emails, social, registration), and soft-launch support. For repeat motions like recurring workshops or ongoing trials, environments spin up in seconds using pre-provisioned templates.

CloudLabs serves global ISVs across cybersecurity, data, AI, and cloud software. Notable customers include Adobe, Axonius, Check Point, Cloudera, Databricks, Datadog, Google Cloud, Netskope, Palo Alto Networks, Red Hat, Sage, Sophos, SUSE, Virtru, Aqua Security, Barracuda, Azul, and Matillion. The platform has provisioned over 5 million labs and upskilled more than 1 million participants worldwide.

An ISV GTM immersion workshop is a structured multi-day event — typically for customers, prospects, or partners — where participants get hands-on experience with the ISV's product in a real cloud environment. CloudLabs manages the entire workflow: workshop request intake, approval routing, branded registration, automated environment provisioning, live delivery, post-event surveys, and Power BI reporting. Microsoft ran over 1,200 such events through CloudLabs in FY26.

Yes. CloudLabs supports partner and channel enablement at scale, including CPPO operationalization. ISVs can give their channel partners access to the same hands-on lab environments used in direct sales — ensuring consistent product experience, demo quality, and readiness across the entire indirect sales motion. Wiz used CloudLabs for a channel-grade nationwide rollout.

Yes. CloudLabs includes AI-powered lab authoring that lets ISVs generate complete hands-on labs from a text prompt, cutting content creation time from weeks to hours. The platform also includes an AI tutor for guided participant assistance during labs and adaptive grading for skill validation — maintaining full lab quality while accelerating time-to-deploy for new product scenarios.